In less than a decade, the Grupo Avintia has positioned itself as one of the most active industrial groups in the construction-real estate sector, maintaining its position as one of the main integrated companies in the world of construction solutions, while expanding its activity into real estate management, services and the energy sector. A benchmark whose differentiation is based on the quality, adaptability and innovation of its solutions and processes.
CLIENT: AVINTIA GROUP
CHALLENGE: ONLINE REPUTATION RECOVERY
SERVICES: BRAND & DIGITAL REPUTATION
The main challenge has been to recover the online reputation for the group’s websites. Over the years some negative content and reviews had been positioned organically and were not only darkening the image of the brand that was beginning to suffer from the situation also at the business level but also reflected in the quality of the visits to the page.
WE DECIDED TO GIVE A “FACELIFT” BOTH IN TERMS OF WEB DESIGN AND A GENERAL RETHINKING OF THE SEMANTICS RELATED TO THE COMPANY.
We have decided to give a “facelift” both at the level of web design choosing both more agile solutions for the client and a general rethinking of the semantics related to the company. At the same time, a content strategy focused on brand image has helped us to meet the established objectives.
AVERAGE DURATION OF VISIT
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