THE COMPANY GABITECO
Gabiteco was founded in 1968 with the objective of offering space consulting and interior design services for companies and corporations.
They offer one of the widest range of services in the market, from office renovations to interior design and decoration, taking responsibility in all aspects of the project from the beginning to the end, adapting totally to your needs.
CHALLENGE: INTEGRAL DIGITAL TRANSFORMATION OF THE COMPANY
SERVICES: SALES ENABLEMENT, INBOUND MARKETING
THE CHALLENGE HAS BEEN TO TRANSFORM THE COMPANY DIGITALLY AND MOVE FROM WORD-OF-MOUTH TO DATA-DRIVEN CUSTOMER ACQUISITION THROUGH INTEGRATED SALES AND MARKETING ALIGNMENT STRATEGIES (SMARKETING).
The challenge has been to digitally transform the company from word-of-mouth to data-driven customer acquisition through comprehensive sales and marketing alignment strategies (smarketing).
First and foremost, the most important thing was to determine the value proposition and buyer personas of the company. From this we have determined the most important keywords to position ourselves at an organic level and at the same time create a content strategy based on encouraging ebook downloads in order to capture quality leads. We have boosted the acquisition at each level of the sales funnel through paid media campaigns, landing page and CTA, among others. We have managed all strategies in a single tool: Hubspot. In this way we have managed to have control of all the data in an integrated way, which has provided us with valuable knowledge that has helped us to meet the established objectives.
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