Case study

Alvatross:

Alvatross as a company

Alvatross is an international company that operates in the field of software development for companies in the telecommunications sector.

It is a young company that belongs to Grupo Satec, a leader in the consulting, technological development and digital transformation market segment.

Case study

CLIENT: ALVATROSS
SECTOR: SOFTWARE DEVELOPMENT
CHALLENGE: GENERATE QUALIFIED TRAFFIC
SERVICES: ACCOUNT BASED MARKETING

Challenge

THE CHALLENGE HAS BEEN TO GENERATE QUALIFIED TRAFFIC AND CONSEQUENTLY SALES OPPORTUNITIES FOR A VERY YOUNG COMPANY THAT IS OPERATING IN A MARKET WITH FEW PLAYERS BUT WITH A VERY HIGH AVERAGE TICKET VALUE.

THE SOLUTION

Due to the limited number of customers and their high value, the ideal solution was to implement an ABM (Account Based Marketing) strategy. The first step has been to define a roadmap (onboarding) defining among other things buyer personas, competition study and scope of the project. Then we started to work with the CRM defining lead stages, lead scoring, internal automations and management of the existing database. Once the infrastructure was created we started to launch the recruitment and branding strategy developing the different pieces:

  • Creation of quality content targeted to each of the potential customers.
  • SEO strategy based on target semantics
  • LinkedIn campaigns with the objective of capturing leads
  • Creation of sales funnel with the objective of nurturing the acquired leads and encouraging conversion

+36%

BUSINESS OPPORTUNITIES

+126%

RETURN ON INVESTMENT

+222%

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